100% fashion Staff with care

Director of Email Marketing

New York, NY 10018

Posted: 07/31/2018 Job Category: Digital Marketing Job Number: 98963

Responsibilities: 

  • Create and implement a comprehensive email marketing strategy with clear KPIs
  • Develop road map for email optimization and testing
  • Oversee execution of retention and email program including segmentation, automated flows, lifecycle marketing, testing, and managing creative development and quality assurance
  • Manage relationships with ESP 
  • Work closely and collaboratively with internal creative, brand and acquisition teams to develop and execute integrated creative ideas, plans and strategies

Qualifications

  • 4-6 years managing and analyzing complex email campaigns
  • The ability to analyze complex data sets and derive insights to influence marketing strategy
  • Expertise in ESP/CRM platforms
  • Must be extremely analytical

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