100% fashion Staff with care

Director of Email Marketing

Los Angeles, CA 90036

Posted: 04/17/2020 Job Category: Marketing Job Number: 126649

Job Description

Company:
Direct To Consumer

Position:
Email Marketing Director

Timeline:
Start ASAP
Fulltime hours
1 year contract

What You'll Do
  • Implement an email roadmap based on overall life-cycle marketing with a emphasis on email campaign to drive customer retention
  • Maintain and optimize a testing agenda for A/B and multivariate testing frameworks
  • Work with internal product marketing resources to ensure essential technical steps are taken for list selection, segmentation, and tracking
  • Drive continuous improvement across email KPIs including deliverability, open rates, click-to-open rates, conversion rates, opt-out rates, and revenue
  • Manage reporting requests and ongoing analyses for campaign performance, key insights, and strategic learning
  • Drive a costumer first approach to all email experiences
  • Effectively partner across the organization: integrated marketing, engineering, product management, merchandising and supply chain
What You'll Need
  • A passion and track record for customer-centric marketing
  • 8+ years of email and/or direct marketing experience; ecommerce preferred
  • Bachelors degree, Masters a plus
  • Data-driven and analytical
  • Experience with an enterprise level ESP and project management tools (JIRA) required
  • Strong communication skills with ability to clearly articulate information that influences data-driven business decisions
  • Operates independently and efficiently to manage multiple projects and deadlines simultaneously and successfully, without sacrificing attention to detail
  • Proven experience leading a campaign management function and outstanding attention to detail
  • Be knowledgeable on email best practices, technologies, and trends
  • Position may require travel

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