100% fashion Staff with care

Director of E-commerce & Digital Marketing

Vernon, CA 90058

Posted: 02/18/2021 Job Category: Digital Marketing, E-commerce Job Number: 167180

Job Description

Job Description

Job Title: Director or Ecommerce & Digital Marketing

Company: Contemporary Women's Apparel 

Locations: Los Angeles, CA

Responsibilities
  • Drive the development and execution of Ecommerce launch strategy and all performance marketing efforts, customer experience and engagement & web analytics 
  • Own P&L for ecommerce channels including development of budgets for all ecommerce activity (ad spend, ROAS, customer growth, etc.).
  • Lead customer acquisition / growth via SEM, SEO, affiliate marketing, content marketing and display retargeting focusing on revenue goals and EBITDA expansion.
  • Oversee analytics team to better interpret user behavior across all digital channels in aimed at improving site engagement and increasing conversion of key metrics.
  • Partner with brand marketing teams on website content generation teams to most effectively tell story across brands and maximize return through testing, site optimization, and improved customer experience.
  • Work with Customer Service team to provide best-in-class customer care for all ecommerce channels.
  • Leverage customer insights and constantly monitor competitive landscape and market conditions to identify opportunities, issues and risks in order to recommend strategies and tactics.
  • Inspire, motivate and lead ecommerce team to continue in their professional development.
  • Partner with technical team on transitioning to new Sales B2C ecommerce Suite platform.




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Qualifications
  • 7+ years leading a complex multi-brand, multi-channel global ecommerce DTC businesses on enterprise platforms.
  • Proven track record of successfully engaging and leading teams with the ability to attract, develop and retain best-in-class talent.
  • Highly customer-focused mindset.
  • Strong business acumen with ability to grasp company business model and strategic enterprise plans.
  • Deep understanding of contemporary customer database and digital marketing analytics.

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