100% fashion Staff with care

Director of Digital Marketing

New York, NY 10001

Posted: 07/11/2019 Job Category: Digital Marketing Job Number: 112527

Job Description

Title: Director of Digital Marketing
Company: Innovative Accessories DTC + Wholesale Company
Location: NYC

The Director of Digital Marketing is responsible for driving overall marketing strategies for the site, email and social media.  This includes strategy development, calendar planning and content creation.  The position requires a blend of strategic, analytical and creative thinking.


  • Develop seasonal marketing strategies and initiatives that support the brand objectives, highlight new product launches and raise awareness of the brand
  • Plan marketing campaigns and communications across e-commerce, email and social media channels that engage consumers and drive sales
  • Manage development of creative and ensure consistent brand voice and messaging across all consumer touchpoints
  • Partner with Creative, Merchandising and PR teams to develop editorial stories that elevate the brand and raise brand awareness
  • Manage day to day execution of site updates and email campaigns
  • Manage marketing calendars and communicate updates to cross-functional teams to ensure strong execution of all initiatives
  • Share learnings with the organization and foster a collaborative environment
  • Identify new opportunities to improve the site experience and drive qualified traffic and sales 


  • Bachelor’s degree
  • 5-7 years of ecommerce, digital marketing or social media experience (Required)
  • Thorough understanding of ecommerce metrics, data analysis and reporting tools
  • Strong attention to detail
  • Excellent written and verbal communication skills
  • Strong multi-tasker with problem solving skills


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