100% fashion Staff with care

Director of Digital Marketing

New York, NY 10018

Posted: 06/24/2019 Job Category: Digital Marketing Job Number: 111908

Title of Job: Director of Digital Marketing
Company Description: Multi-brand Apparel Ecommerce brand 
Location: New York, NY
Responsibilities: 

  • Implement, manage and maintain paid social media program including, but not limited to: Instagram, Facebook, Pinterest, Youtube, Google and more.
  • Gather and utilize relevant consumer data to create campaigns, conduct A/B testing and make data-driven recommendations for future campaigns.
  • Create and run marketing testing and analysis; campaign strategy
  • Evaluate channel performance across all platforms; analyze ROI, funnel metrics, campaign performance, and generate insights to share with executive team to make meaningful decisions
  • Spearhead consumer insights; continue growth and evolution of consumer insights methodologies to maintain edge in the marketplace
  • Run all marketing systems and operations including, but not limited to: MailChimp, website optimization, affiliate programs, referral and loyalty programs
  • Ensure brand's digital positioning in the marketplace and lead consumer engagement
  • Partner with Agency partners on Influencer marketing
  • Drive digital innovation
  • Create new reporting standards, processes and methods
  • Manage marketing calendar
  • Partner with Founder to manage marketing deliverables

Requirements:

  • 5+ years of Digital Marketing experience with a strong grasp on Analytics 
  • High level of expertise of in paid search, customer acquisition and affiliate marketing
  • Experience with a consumer-facing brand (i.e. retail, hospitality, fitness, spa)
  • Ability to thrive in growing start-up environment with a "think big" mentality

Salary: Salary DOE + full benefits package!

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