Director of Digital Marketing
New York New York, New York 10018
Title of Job: Director of Marketing
Location: New York City
Company Description: Fashion retailer for Women
Create and execute marketing programs that increase brand identity and brand awareness and create proposals for annual and quarterly marketing strategies, activities and initiatives to support brand focuses and to achieve growth plans.
Development of yearly plans and KPIs to establish overarching plans to leverage existing product strengths, new customer acquisition, launches and market opportunities. Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs).
Oversee paid media strategy according to investment allocations to optimize brand awareness, engagement, recruitment, loyalty and conversion through dedicated, optimized creative assets custom-fit for each digital platform
Analyze how brand is positioned in the market and targeted consumers’ insights and take brand ownership and lead the vision, mission, goals and strategies to match up with the brand for each of our product launches/initiatives.
A Bachelor’s Degree required; MBA or equivalent Master’s degree preferred
A minimum of 7 years of professional experience in high-profile consumer-oriented marketing, brand management and/or public relations roles
Must be able to successfully launch new products and execute innovative marketing plans
Expert in Excel, Power Point, Word