Director of Digital Marketing
tbd New York, NY 10128
Title: Director of Digital Marketing
Location: New York, New York
Company Description: Emerging D2C brand focused on health and nutrition in the parenting space.
- Data Science background - obsessed with performance analytics and a passion for performance optimization
- Experience in data driven product development
- Thinks holistically about how advertising drives direct sales to the website and how the website drives action
- Ability to optimize all communications, advertising and product for consumer acquisition
- Able to determine the right KPIs, and work with the team to create and maintain the Digital Marketing strategic roadmap.
- Responsible for e-commerce traffic growth, direct response advertising, and the D2C product build and optimization