100% fashion Staff with care

Director of Customer Acquisition

New York, New York 10018

Post Date: 02/13/2018 Job ID: 92000 Job Category: Digital Marketing, Performance Marketing

Title: Director of Customer Acquisition

Location: New York City

Company Description: Well-known accessories brand

Responsibilities:

  • Manage Paid Search (branded, generic, and re-marketing), Affiliate Marketing, and Programmatic Display with external agencies to plan and execute campaigns to meet business objectives
  • Ongoing timely and accurate channel performance tracking, analysis, and actionable insights; Daily, Weekly, Monthly, Quarterly
  • Planning and management of the Digital budget; ensure media spend is efficient in driving campaign performance goals – i.e. Sales/ROAS and/or Awareness
  • Generate and update promotion campaign and new customer dashboards with main KPIs using Google Analytics, BI tools, and agency platforms
  • Maintain ownership of Digital Media Plan with sales forecasts and actuals

Requirements:

  • 6+ years’ experienced related to Digital Acquisition or Marketing Analyst role
  • Paid search and affiliate marketing channel experience required. 
  • Familiarity with the tools needed to grow and analyze results (Google Analytics, Adwords, Commission Junction portal, etc)

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