100% fashion Staff with care

Director of Consumer Engagement

New York, NY 10010

Posted: 03/20/2020 Job Category: Marketing, Social Media Job Number: 123121

Job Description

Title: Director of Consumer Engagement

Company Description: Prestige Cosmetics + Skincare Brand

Location: New York, NY

Responsibilities:

- Build and implement influencer marketing strategy to grow consumer base and drive sales revenue.

- Foster and grow network of current influencers and brand advocates and maintain influencer database with accurate and up-to-date records.

- Analyze KPI’s from paid integrations and support decisions with ROI-based analysis.

- Negotiate and execute contracts for paid integrations with bloggers and influencers.

- Give strategic guidance to ensure unique and engaging social media programs, campaigns, and contests with the goal of increasing subscribers, and engagement across all platforms.

- Oversee the marketing + social content calendar, metrics, rules of engagement, assets, and social media monitoring protocol.

- Partner with the Social Media Manager, Creative, and Direct teams to create compelling content for social platforms.

- Work closely with both Marketing and Direct teams to ensure all efforts are aligned and synergistic.

- Stay up-to-date with technology and changes in the social media landscape.

Requirements:

- Completed Bachelor's in Marketing, Business, or a related field; Master's is a plus!

- Min. of 10+ years of social media and influencer marketing experience within the cosmetics + skincare industry.

- Excellent oral and written communication, analytical, creative, and computer skills.

- Must be flexible and determined; possessing the ability to handle a multitude of projects.

- Demonstrated leadership abilities for team management.

Compensation Package:

- Competitive Salary Base

- Performance Bonus

- Health + Life Insurance Coverage

- 401k Retirement Plan + Match %

- Pre-Tax Flex Spending Account

- Paid Time Off + Observed Holidays

- Summer Fridays + Flexible Schedule

- Product Gratis + Discounts

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