100% fashion Staff with care

Director of Brand Marketing and Communications

New York, NY 10018

Posted: 09/16/2019 Job Category: Marketing Job Number: 116552
 

Job Title: Director of Brand Marketing and Communications 

Location: New York, New York

Company Description: Well known footwear and accessories brand with a global reach.

  • Develops and executes marketing programs that drives brand awareness, aligns with industry trends and considers business needs.
  • Leads relationship with partner teams to ensure alignment is met, architecting strategic and creative roadmaps and marketing plans that reflect each brand’s proposition and distribution.
  • Develops and maintains relationships with senior level media contacts.
  • Partners with Digital, Ecommerce and Retail teams to ensure all messaging efforts are consistent and amplification options are considered.
  • Leads outreach for features, interview opportunities, VIP coverage and oversees competitive industry pitches to distinguish brand in the marketplace. 
  • Directs public relations team and leads mentorship: strategic calendars, development of brand-specific news-worthy angles, trend pitches, generating category interest.
  • Analyzes press reach achieved, including key reports to team leaders, maintaining expertise on trends and tactics for continued improvement.
  • Advises team on creative contact list generation to ensure maximum opportunity for brand awareness, interest and coverage.
  • Oversees all brand and communication materials, working in partnership with brand owners, copy team, and partners when relevant.
  • Works closely with all departments and partners to review product, key features and styles to ensure the brand team is well-versed and prepared to deliver maximum category exposure and growth.
  • Identifies and manages advertising programs, including appropriate metric opportunities to evaluate performance.
  • Manage VIP programming and external VIP agency, including product, brand programs and events and entertainment media coverage.
  • Concept and lead production of VIP and entertainment-focused events.
  • Plays a lead role in corporate and industry events and associated planning.

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