100% fashion Staff with care

Director of Brand Marketing

Los Angeles, CA 91364

Posted: 05/15/2020 Job Category: Marketing Job Number: 130748

Job Description

  • Title: Director of Brand Marketing 
    Company: Well known and reputable, multi brand apparel and accessories company
    Location: Los Angeles, California 
     
  • Develop, execute, and assess marketing strategies and campaigns across a diverse range of channels including digital media, events, partnerships and retail
  • Oversee the brand story telling, establishing the tool kit for each brand campaign from start to finish. 
  • Understanding the brand goals and utilizing data and analytics to drive strategy and creative ideation.
  • Lead and grow marketing efforts, promoting cross functional relationships
  • Oversee all external communications including product copy, social media, blog, newsletters, and website copy
  • Hone and protect our brand voice and personality, ensuring consistent messaging and tone across all marketing efforts
  • Identify and keep abreast of relevant trends and insights across competitors
  • Create tools for implementing brand standards across the company and with external partners to ensure consistency
     
  • Qualifications:

  • Bachelor’s degree or higher in Marketing or Business preferred
  • 6+ years experience in marketing, experience with apparel or beauty preferred
  • Ability to recognize and leverage marketing opportunities to directly drive sales
  • Sophisticated grasp of marketing KPIs, and experience building and managing marketing budgets
  • Exceptional oral and written communication skills; ability to distill complex concepts, craft a compelling narrative, and build an emotional connection through storytelling
  • Impeccable attention to detail and accuracy
  • Strong sense of visual design

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