Director/VP Performance Marketing
108 West 39th Street New York, NY 10016
Title: Director/VP of Performance Marketing
Company: Large Consumer Brand
- Manage a wide scope of online marketing channels to drive customer acquisition including: Email Marketing Strategy/Execution, SEM, SEO, Paid Social, Email, Display Media and Affiliate.
- Monitor KPI’s and conduct analysis in order to illuminate and drive performance marketing site strategies.
- Lead contact for day-to-day communication with outside digital marketing / media agencies and partners
- Lead a cross functional team
- 8-12 years Digital Marketing and E-commerce experience.
- High level experience managing a team
- Performance marketing skills: SEM, Paid Social, Display, Affiliate, Retargeting, SEO and Email Marketing.
- Effective leadership and communication skills