100% fashion Staff with care

Director/Senior Director, Strategy

Chicago, Illinois 60601

Post Date: 02/01/2018 Job ID: 91387 Job Category: Marketing

Company: Award-winning global agency specializing in entertainment, sports and lifestyle marketing.

Title: Director of Strategy

Location: Chicago, IL

Primary Responsibilities:

  • Know how cultural trends affect a category/brand and consult clients on them.
  • Lead analysis of culture, consumer, competitive, corporate, and communication areas for given projects.
  • Conduct and oversee secondary research (provide direction to gather, distill and summarize insights; lead when necessary).
  • Oversee data analysis (from quant-based databases, like MRI)
  • Determine which insights should be woven into a strategic narrative Primary research involvement
  • Lead/consult on all primary research initiatives, ensuring methodology matches research objectives.
  • Push to include more primary research, when necessary.
  • Oversee relationship between agency and research department or vendor, when appropriate.
  • Push for new and creative methodologies, as appropriate.
  • Key team member, present during research, that provides on-the-fly guidance and suggestions on any changes that need to be made.
  • Oversee/author agency-led research reports.
  • Consult on external reports.
  • Oversee development/write and gain approval of creative briefs from key stakeholders (internally or with client).
  • Lead development/execution of ideation sessions, including moderating and/or conducting upfront briefing of one/more areas.
  • Write strategic narrative; collaborate with account teams to ensure seamless story.
  • Determine if campaigns met goals; consult on course corrections, as necessary.
  • Lead or collaborate on strategic approach / creative briefs for business development opportunities, with current or prospective clients

Basic Qualifications:

  • At least 5 years of experience working as a highly creative (and effective) strategist
  • Bachelor’s degree
  • A diverse array of experience across multiple brand categories
  • A deep understanding of what it takes to drive people to action, and ultimately create a movement
  • A portfolio of brilliant insights leading to effective consumer-facing campaigns
  • Enthusiasm for driving creative ideas that push boundaries and shape culture
  • Client-side experience and/or experience working with clients in an interagency dynamic
  • A finger on the pulse of media, news, and trending topics


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