100% fashion Staff with care

Director, Tech & Innovation PR

New York, NY 10018

Posted: 09/13/2019 Job Category: Public Relations Job Number: 116498

Job Description

Title: Director, Tech & Innovation PR 

Location: New York, NY


  • Serve as account lead and primary point of contact for tech and innovation clients
  • Lead the development and execution of innovation communications strategies for national and international brands, melding traditional and digital media
  • Write and produce high-impact press materials including press kits, releases and pitches
  • Maintain and expand relationships with technology and business editors
  • Coordinate and staff press interviews with clients
  • Secure high-level business features and product placements in top national, regional and online media outlets
  • Create, maintain and manage the timely distribution of editorial reports and briefing documents
  • Build out thought leadership content and programs for executives
  • Execute press events for clients with the support of Factory’s event team
  • Manage the junior staff, act as a strong mentor and guide


  • Minimum 7-8 years of tech/corporate PR experience, preferably at an agency
  • Superior knowledge of tech and business media practices with a phenomenal track record of garnering top-tier media coverage (print, online, broadcast)
  • Experience working with startups and established brands; well versed in strategy associated with launching companies, funding announcements and executive communications (hires, transitions, major company milestones)
  • Ability to successfully and strategically pitch and place news stories, client profiles and brand features
  • Experience with managing and mentoring junior staff
  • Strong writing, communication and presentation skills to effectively articulate ideas to clients, agency principals and colleagues
  • High level of interest and proficiency in the evolving media landscape
  • Ability to thrive in a fast-paced, deadline oriented, high-energy environment with a consistent positive attitude

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