100% fashion Staff with care

Director, Consumer Engagement

New York, NY 10018

Posted: 03/22/2020 Job Category: Social Media Job Number: 123134

Job Description

Title: Director Consumer Engagement

Location: New York, NY

Company: Prestige Skincare Brand

Director, Consumer Engagement (Influencer and Social Media Marketing)

We are hiring a Director of Consumer Engagement to manage Influencer Marketing and Social Media initiatives. Reporting to the VP of Global Marketing this role will be responsible for implementing successful consumer engagement programs for the brand and will oversee a team of one.

 

Major Duties & Responsibilities

Work closely with the global marketing team to assist with developing creative and integrated programs to support product launches, core businesses, and brand stories

  • Influencer Marketing
  • Build and implement influencer marketing strategy to grow consumer base and sales
  • Foster and grow network of current influencers and brand advocates, maintain influencer database with accurate and up to date records
  • Analyze KPI’s from paid integrations and support decisions with ROI-based analysis
  • Negotiate and execute contracts for paid integrations with bloggers and influencers
  • Oversee Social Media
  • Give strategic guidance to ensure unique and engaging social media programs, campaigns, and contests with the goal of increasing subscribers, and engagement across all platforms
  • Oversee the content calendar, metrics, rules of engagement, assets, and social media monitoring protocol
  • Partner with the Social Media Manager, Creative and Direct teams to create compelling content for social platforms
  • Work closely with both Marketing and Direct teams to ensure all efforts are aligned and synergistic
  • Stay up to date with technology and changes in the social media landscape

 

Key Elements for Success:

  • Deep knowledge and experience (10+ years) in Social Media and Influencer Marketing
  • Experience in beauty a must
  • Excellent oral and written communication, analytical, creative and computer skills
  • Must be flexible and determined; possessing the ability to handle a multitude of projects
  • Demonstrated leadership abilities for team management

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