100% fashion Staff with care

Direct Marketing Analytics Temp

New York City, NY 10018

Posted: 06/04/2020 Job Category: Analytics , Digital Marketing Job Number: 134704

Job Description

Title: Direct Marketing Analytics Temp
Location: NYC (Remote)
Start: ASAP (4-5 months)
Job Type: Temporary
Comapny: Food & Beverage

Duties:
  • Provide data-driven solutions to optimize business, maximize efficiency and revenue, decrease risk and determine feasibility of various projects for Retail, Brand, B2B, Supply Chain, Customer Service
  • Build complex queries using SPSS Modeler, Cognos and SQL Server to analyze data, support reporting needs and provide ad-hoc datasets
  • Own all analyses related to direct marketing campaigns, including email and boutique marketing initiativ
  • Responsible for delivering a single source of truth when it comes to direct marketing campaign performance
  • Work closely with channel managers to identify key questions, problems, KPIs and develop analytical frameworks to drive understanding of campaign performance
  • Perform post campaign and cross campaign analyses to draw insights on consumer behavior, improve customer relationships with the brand and support critical business decisions
  • Present monthly key CRM KPIs such as attrition, average consumption, activity rate and customer growth on a department and company-wide level to observe and forecast trends
  • Manage entire active and inactive base of consumers to provide customer lists to agency partners for focus groups, field studies and other consumer research
  • Campain support, Optimization & strategy
Skills:
  • 3+ years od analytics experience working with marketing data sources
  • Strong working knowledge of SQL is Required
  • Experience with SPSS Statistics, SPSS Modeler, or SAS and/or other data analysis tools.
  • Experience with data visualization tools (Power BI preferred)
  • Experience working with programming languages (R, Python, etc.) a plus

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