100% fashion Staff with care

Digital Senior Account Director - PR

New York, NY 10010

Posted: 08/24/2018 Job Category: Public Relations Job Number: 100050

Title: Digital Senior Account Director - PR

Company: Luxury Lifestyle Public Relations Agency 

Location: New York, New York


Reporting into the EVP, the Digital Senior AD will lead digital PR efforts for a select portfolio of luxury lifestyle clients across hotel & travel, wine, spirits & food, real estate, etc.  This role is responsible for managing and supervising the execution of all aspects of Digital Public Relations programs, managing/nurturing the client relationship, managing the account team, growing the agency in a new business function, and generating new business leads.  The SAD will also serve as a Social Media expert with an ability to ability to think ahead for a client and for the business overall:

  • Provide senior strategic counsel to clients and account team
  • Manage the execution of public relations programs as well as assume direct responsibility for quality of work
  • Develop key relationships with media, influencers, and pitch clients in a proactive and ongoing manner
  • Anticipate clients’ strategic needs, both long and short term
  • Consistently offer value and add counsel
  • Plan and run strategic client meetings
  • Retain and develop current accounts to increase revenue
  • Function as a main contact for client accounts OR Communicate with clients at the senior level to build and maintain relationships.
  • Supervise account staff in their daily activities, provide structure and instruction for balancing their workloads
  • Motivate, mentor, and guide professional development of staff
  • Assume fiscal responsibility for division, accounts, and team
  • Actively participate and guide the operations and future course of division and agency
  • Expert knowledge of social networks and ability to assist clients with developing strategies and monitoring share of voice


  • BA/BS Degree
  • Minimum 7+ years experience in Digital & Social Media
  • Prior agency experience a must with experience working with luxury lifestyle brands
  • Ability to spot trends and integrate into Digital efforts to keep clients current in the media 
  • Strong management and leadership skills
  • Excellent interpersonal, communications and relationship-building skills
  • Expert problem-solving skills 

Salary: commensurate with experience 


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