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Digital Performance Marketing Manager

New York, NY 10018

Posted: 05/15/2020 Job Category: Digital Marketing, Marketing Job Number: 130649

Job Description

Job Title:
Digital Performance Marketing Manager

Location:
New York, NY

Responsibilities:

  • Oversee multiple brand media budgets for all brands and all digital channels
  • Design a lifecycle strategy dedicated to increasing customer retention and brand engagement across multiple touchpoints (email, SMS)
  • Partner with Digital Designers and copywriters to build out ads and drive results
  • Manage acquisition of new customers including ownership of acquisition plan and budgeting to hit goals
  • Lead media performance reporting including KPI definition & weekly insights
  • Drive customer engagement across CRM channels with targeted communications 
  • Work cross-functionally to ensure messaging is cohesive - including product launches, brand strategy, engagement metrics, etc.
  • Partner with the e-comm team to ensure creative strategy is aligned with media strategy
  • Deliver cross-functional updates, reporting, and analysis of campaign performance
  • Manage Email and SMS Marketing - including marketing campaigns, and lifecycle email campaigns

 

Qualifications:

  • BS in Marketing, Communications, or related is preferred
  • 4+ years of experience
  • Experience in campaign development and management, customer segmentation, lifecycle optimization
  • Experience in digital content creation across a range of digital platforms

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