100% fashion Staff with care

Digital Media Specialist

New York, NY 10018

Posted: 07/19/2018 Job Category: Media Planning/Buying Job Number: 98473

Title: Digital Media Specialist

Company: Media Company 

Location: NYC

 

The ideal candidate for our clients Digital Media Specialist role will have experience in digital display, search and media channels.

The Specialist is  responsible for partnering with the media agency to optimize media efforts, drive innovation, and stay ahead of the industry and measure/report digital analytics.

 

Responsibilities

• Manage day to day digital media agency relationship /manage channel and partner relationships

• Drive program performance analysis and reporting against goals; Analyze performance and optimize price, volume, targeting and placement to maximize the return on investment

• Monitor and take proactive steps to manage budget pacing according to media plan

• Review & understand digital media recommendations from agency partners

• Manage promotional calendar

• Grow and nurture cross-functional relationships to effectively communicate, collaborate and execute on projects/campaigns/goals

• Stay current on trends across search, affiliate, display, video, social and mobile advertising and educate internal teams, as necessary

• Attend weekly analytics meetings to understand Media impact to the business

• Create weekly report and share out to the larger Marketing team

• Work closely with the agency to ensure campaign optimization cross channel

 

Qualifications:

• 4+ years in media/advertising sales

• Experience with media campaigns across all channels including search, display, digital video, meta, affiliate

• Proficient in Microsoft Office suite and social networking platforms

• Adept at prospecting and using effective consultative selling principles and practices

• Strong client service relationship-building skills

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