100% fashion Staff with care

Digital Marketing Strategist

San Diego, CA 92078

Posted: 06/10/2019 Job Category: Digital Marketing Job Number: 111299

Title: Digital Marketing Strategist 

Location: San Diego, CA

Company Description: Women's Luxury RTW Brand


  • Responsible for driving customer acquisition and retention efforts
  • Oversee all content creation, photo production, budgets, yearly and seasonal calendars
  • Manage related marketing budgets, develop and leverage analytic models to assure all spend optimized towards achieving business goals.
  • Manage multiple vendors, including agencies and marketing technology providers.
  • Deliver robust, performance-oriented reporting across all marketing channels/vehicles.
  • Serve as thought leader in digital marketing, staying abreast of current trends across digital, ecommerce and retail.
  • Work closely with brand, technology, sales and merchandising team members..
  • Develop and implement various sales strategies


  • Bachelor’s degree with a major in Marketing or Communications or otherwise related field.
  • SEO/SEM and Google Analytics is a MUST
  • Minimum 5 years experience.
  • Deep knowledge and expertise in key digital and performance marketing vehicles, tools and technology solutions.
  • Experience with production and content creation
  • Demonstrable experience leading and managing media buys, marketing database, email, social media and/or display advertising campaigns
  • Copywriting experience
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate


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