100% fashion Staff with care

Digital Marketing Manager

New york, New York 10018

Post Date: 05/18/2018 Job ID: 96116 Job Category: Digital Marketing

Title of Job: Digital Marketing Manager

Location: NYC

Company Description: Beauty Lifestyle Company

Responsibilities:

  • Define and lead the ongoing digital marketing strategy and develop acquisition and retention-focused marketing programs to drive recurring traffic and revenue to all domains and stores.
  • Oversee Define and monitor KPIs for all marketing channels and oversee optimization, reporting, and analysis to inform future strategies. Communicate marketing performance with leadership.
  • Partner cross-functionally (store management, partnerships, store marketing, web development) while serving as a digital expert to develop new customer acquisition and client retention campaigns.
  • Oversee the management of external agencies to execute against the digital marketing strategy across all channels, including paid, organic, paid, partnerships, email etc.
  • Build out and maintain a full CRM strategy working with multiple departments to get buy-in; ultimately grow client retention and provide a great experience for our clients.
  • Develop a comprehensive digital content strategy and oversee the process of developing creative assets across all brands through the creative team, and ensure all copy and materials across digital is on-brand.
  • Oversee the integration of all social media initiatives within broader digital marketing strategy
  • Own the forecasting and on-going management of the digital marketing budget, including reconciliation with finance.
  • Own marketing-focused tech projects that involve dev resources.
  • Discover, research, and test new and emerging digital channels to help drive incremental revenue and traffic
  • Review digital marketing vendor performance
  • Manage RFP Process for new digital marketing vendors and work alongside legal to negotiate contracts.

Requirements:

  • 6+ years of hands-on experience in digital marketing, ideally with a beauty/retail brand.
  • Experience with customer acquisition for retail stores is highly preferred
  • Strong knowledge of Facebook advertising / Business Manager, Google Analytics and Google Search
  • Demonstrated knowledge of key metrics for effective ROI analysis
  • Strong analytical and project management skills
  • Experience with budgeting and forecasting
  • Advanced Excel skills (VLOOKUP, Pivot Tables, SUMif statements, etc.)

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