100% fashion Staff with care

Digital Marketing Manager

New york, NY 10018

Post Date: 05/18/2018 Job ID: 96116 Job Category: Digital Marketing

Title of Job: Digital Marketing Manager

Company Description:  Brand Acquisition, Licensing and Development Company

Location: New York, NY

Responsibilities:

  • Post content across channels seven days a week
  • Develop monthly content calendars to align with retail and promotional calendars
  • Define, implement, and execute global digital marketing strategy and budget to drive business results
  • Manage paid media
  • Liaise with creative team on strategy, creative asset development for online marketing programs
  • Report on top/lowest performing content to inform creative team for future content shoots and asset development
  • Develop and execute contests and sweepstakes around key selling seasons/events
  • Develop and manage successful marketing programs for all digital media
  • including paid search, email display, affiliate programs as measured by ROAS,
  • ROI analysis, and goals
  • Monitor, analyze, and report on performance for paid search, digital display, paid social, and affiliate channels
  • Analyze potential partnerships brought through third parties
  • Share weekly eCommerce reports
  • Act as the key stakeholder in overall global brand message and management strategy
  • Develop influencer marketing program to increase brand awareness
  • Research, locate, and engage potential influencers across channels
  • Optimize, implement, and manage set of processes, timelines, work products, including identifying new potential brand partners/influencers, key product pushes, and inventory management
  • Identify, develop, and execute digital marketing programs to drive foot traffic
  • Ensure all campaigns are optimized and tested to achieve the best results
  • Provide input around campaign planning based on social/digital results of previous campaigns
  • Research and stay ahead of best practices, digital innovation, strategies, and industry standards
  • Stay abreast of competitive behavior and trends

Requirements:

  • Experience in men's apparel highly preferred
  • Shopify experience highly preferred
  • Experience with both content creation and analytics  
  • In-depth experience posting across all platforms (twitter, facebook, instagram, youtube, etc.)
  • Entrepreneurial spirit & true interest in social & digital marketing
  • Bachelor’s Degree
  • At least 5 years of experience in digital marketing

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