100% fashion Staff with care

Digital Marketing Manager

New York, NY 10001

Posted: 06/12/2019 Job Category: Digital Marketing Job Number: 111442

Title: Digital Marketing Manager

Company: Beauty Brand

Location: NYC

Responsibilities:

  • Develop and execute programs to support e-commerce sales growth and customer acquisition and retention
  • Work cross functionally with the larger marketing team, creative, operations and external partners
  • Extract insights from datasets from a variety of different sources and proactively provide recommendations based off of findings to drive growth
  • Test and optimize various online marketing channels – SEO, SEM, Direct Response, Social, etc.
  • Analyze KPIs and ensure metrics are meeting and exceeding business goals
  • Manage and execute email marketing campaigns and evaluate performance
  • Oversee web content across all retailer websites
  • Support website content refreshes, product launches and promotions
  • Lead QA testing across all digital channels  

Qualifications

  • 5+ years of experience in online marketing / e-commerce for a beauty, fashion, or lifestyle brand
  • Strong experience with quantitative analysis and skilled in Excel
  • Proficient in Google Analytics and other marketing and CRM tools (Klaviyo, Kissmetrics, etc.)
  • Experience using Google and/or Facebook ad platforms is a plus
  • Experience working in fast paced environment 

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