100% fashion Staff with care

Digital Marketing Manager

New York, NY 10018

Posted: 09/27/2018 Job Category: Digital Marketing Job Number: 101483

 

Title: Digital Marketing Manager

Location: White Plains, NY / NYC

Company: Global Footwear Brand

Responsibilities: 

  • Leading the US/CA territory sales growth, driving brand awareness by developing & optimizing our digital & programmatic channels by bringing new ideas, traffic driving initiatives & innovative solutions to our growth strategy
  • Campaign management planning across all channels for the US/CA 
  • Optimize brand visibility on all search engines through SEO and SEM
  • Drive sales and brand awareness through our paid search media 
  • Regular review of 3rd party marketing agencies
  • Develop team to deliver marketing, traffic and digital kpis
  • Manage and drive participation from our display network placement lists on Adwords & other advertising platforms
  • Deliver clear and concise digital reporting performance packs on a weekly, monthly, year to date etc
  • Working with website development & trade teams to advance SEO strategies and conversion opportunities on the page, and with PR and Marketing to support off the page functions
  • Working with CRM team to interpret customer segment data 

Requirements: 

  • Ecommerce, merchandising or CRM experience with commercial responsibility
  • Self-starter, highly motivated and positive attitude
  • Ability to work simultaneously with multiple teams in different locales and different time zones
  • Experience of growing revenue and implementing improvements

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