100% fashion Staff with care

Digital Marketing Manager

New York, NY 10018

Post Date: 08/10/2018 Job ID: 99413 Job Category: Digital Marketing

Title of Job: Digital Marketing Manager

Company Description:  Reputable menswear brand

Location:  New York, NY

 

Responsibilities:

-Post content across social channels

-Develop monthly content calendars and quarterly promotional calendars

-Define, implement, and execute global digital marketing strategy and budget

-Manage paid media

-Liaise with creative team on strategy, creative asset development for online

marketing programs

-Manage outside agencies (digital and eCommerce) to devise key strategies to

support brand goals, ensure KPI metrics are achieved and promoted

according to brand standards

-Develop and manage successful marketing programs for all digital media

including paid search, email display, affiliate programs as measured by ROAS,

ROI analysis, and goals

-Monitor, analyze, and report on performance for paid search, digital display, paid

social, and affiliate channels

-Develop influencer marketing program to increase brand awareness

 

Requirements:

-Bachelor’s Degree

-Experience in men's apparel highly preferred

-4-6 years of experience in digital marketing

-Experience with both content creation and analytics 

-Experience posting across all platforms

-Entrepreneurial spirit

-Shopify experience is a plus

 


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