100% fashion Staff with care

Digital Marketing Manager

New York, New York 10010

Post Date: 03/01/2018 Job ID: 92884 Job Category: Digital Marketing, E-commerce, Marketing

Title: Digital Marketing Manager

Location: New York, New York

Company: Rapidly growing, skincare focused startup 


Overseeing E-commerce Site

  • Spearhead the business development of the e-commerce site and optimize customer experience.
  • Provide continuous analysis and generate insights for successful and ongoing improvement of digital sales
  • Work with lateral teams to plan and seamlessly execute digital & engagement strategy
  • Drive digital channel performance to meet new customer and revenue targets, achieving ROI expectations, and perform weekly/monthly/quarterly analysis across channels

Digital Initiatives

  • Champion digital campaigns across our digital channels, including paid social, digital media, website, SEO & SEM
  • Build strong CRM plan, innovative audience targeting strategies to reach and engage with our target consumer
  • Develop and implement strategies for improving brand SEO/SEM

Qualifications and Requirements

  • Minimum 3-4 years experience in digital marketing
  • Experience in e-commerce and digital project management
  • Experience creating and managing digital ad campaigns
  • Experience in the beauty industry strongly preferred
  • A rigorous, data-driven, and highly analytical mindset
  • Experience and understanding of UX/UI and HTML
  • Highly proficient in third-party analytics platforms
  • High level of ownership, accountability, and initiative
  • Must be a self-starter and be able to work independently and as part of a team in a fast-paced, entrepreneurial environment

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