100% fashion Staff with care

Digital Marketing Manager

Los Angeles, CA 90049

Posted: 11/27/2019 Job Category: Digital Marketing Job Number: 119707

Job Description

Title of Job: Digital Marketing Manager

Location: Los Angeles, CA

Company Description: Direct-to-consumer Men's Apparel Brand

Responsibilities:

  • Manage the day-to-day operations of the direct revenue driving channels, including: Paid Social, Email, Affiliates, Partnerships, Loyalty, Programmatic, and Paid Search.
  • Concept and coordinate the execution of new campaigns across various digital channels.
  • Oversee paid ad budgets and performance objectives and report on key metrics.
  • Manage the digital marketing calendar which includes promotions and core brand initiatives (i.e. new product launches).
  • Partner with other departments to gather creative assets and ensure proper online messaging, relevance, and consistency across multiple networks and channels.
  • Daily management of the affiliate program, including but not limited to: partner approval, blogger outreach, gifting and delivery of assets.
  • Actively grow email subscriber database and drive capture initiatives within the business.
  • Keep up to date on marketing trends and continually evaluate, research and test new marketing opportunities to drive traffic, sales, and awareness.

Qualifications:

  • 5+ years performance/digital marketing experience; Retail experience strongly preferred.
  • Expertise with digital tools, including but not limited to: Google, Facebook/Instagram, ShareASale, Shopify, Klaviyo, Smile, and DoJoMojo.
  • Proven ability to scale traffic while maintaining CPA, AOV, Conversion, and KPI targets.

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