100% fashion Staff with care

Digital Marketing Manager

Los Angeles, CA 90210

Posted: 11/07/2018 Job Category: Digital Marketing, Digital Strategy, E-commerce, Social Media Job Number: 103123

 

 

Title: Digital Marketing Manager

Location: Los Angeles, CA (Hollywood)

Company: Active Sports Brand

responsibilities: 

  • Define, implement and execute digital marketing strategy and manage budget to drive business results
  • Develop monthly content calendar for social and email to align with retail calendars and product launches
  • Lead social and digital marketing efforts, including paid search, email display and affiliate programs and report performance measured by ROAS or other pre-defined benchmarks
  • Present analytics data in weekly and monthly reports to senior management, including best and worst performing content to shape future strategy
  • Manage third party media agencies
  • Develop influencer marketing program to increase brand awareness and drive product conversion
  • Research and collaborate with potential influencers
  • Build shot lists for photoshoots to be used across social channels
  • Post engaging content across social accounts seven days / week
  • Plan and manage live events and handle live event postings
  • Work in coordination with graphic design and e-commerce teams to develop creative content
  • Oversee community management across all social channels

requirements:

  • Bachelor’s degree
  • 3+ years’ experience in social media, dealing with cross-functional teams
  • Team player with entrepreneurial mindset
  • Proficiency with Google Analytics and Native Social Analytics
  • Personal interest in active sports is a plus

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