100% fashion Staff with care

Digital Marketing Manager, Paid Social

New York, NY 10018

Posted: 10/28/2019 Job Category: Digital Marketing, Performance Marketing Job Number: 118511

Job Description

Title: Digital Marketing Manager

Company: Startup, direct-to-consumer, sustainable fashion, swim, and lifestyle brand.  

Location: Midtown, NYC

Responsibilities:

Looking for a Digital Marketing Manager to drive growth through paid social marketing. Responsible for creating and optimizing campaigns mainly through Facebook & Instagram, while also analyzing data across multiple reporting channels. Responsible for managing external agency partners, to ensure they are working effectively & efficiently.

  • Execute, optimize, and analyze paid social campaigns
  • Manage our Adwords, native and display marketing
  • Create, track, maintain and report on all digital KPIs
  • Produce creative briefs to showcase new ads
  • Collaborate with the creative team to create and analyzing performance of specific ads
  • Perform ad hoc analysis to identify factors that improve performance through the lens of both customer and revenue growth
  • Explore new and emerging digital marketing & acquisition opportunities
  • Stay up to date on paid social best practices and create effective work streams

Requirements

  • Bachelor’s degree with 2-5 years of relevant, digital marketing experience in a highly analytical role. Prior experience at an agency or e-commerce companies preferred
  • Extremely proficient in Microsoft Office: Excel (specifically proficient in pivot tables), Word, PowerPoint and Google Sheets & Docs
  • Must be knowledgeable in Adwords and Facebook interfaces and be able to make daily bid adjustments and optimizations
  • This role will focus very heavily on Paid Social, so a thorough understanding of Facebook’s paid advertising platform with experience managing direct response is a must
  • Experience using Google Analytics (or similar measurement platforms) to manage results across multiple channels and Shopify is preferred.
  • Ability to work cross functions with multiple teams and have an entrepreneurial spirit

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