100% fashion Staff with care

Digital Marketing Lead

Newark, NJ 07102

Posted: 11/07/2018 Job Category: Digital Marketing Job Number: 103119

Title: Digital Marketing Lead

Location: Greater NY. 2-4 days in Newark NJ. Lots of flexibility

Company: DTC ecom start up, multi-brand accessories company 

Responsibilities:

Looking for an entrepreneurial Digital Marketing Lead to join our start-up e-commerce marketing team! The Digital Marketing Lead will be responsible for all performance marketing efforts, own the customer acquisition and retention strategy, oversee budgets and manage multiple vendors -- all in support of achieving key business goals. An expert in digital marketing with a passion for growing a business, driving results and using data to make decisions, this person will be responsible for developing a best-in-class performance marketing program.

Job Responsibilities:

  • Responsible for driving customer acquisition and retention effort
  • Oversee all performance marketing efforts including PPC, SEM, SEO, Email, Affiliate, Remarketing, Paid Social and other digital opportunities.
  • Manage related marketing budgets, develop and leverage analytic models to assure all spend optimized towards achieving business goals.
  • Manage multiple vendors, including agencies and marketing technology providers.
  • Deliver robust, performance-oriented reporting across all marketing channels/vehicles.
  • Serve as thought leader in digital marketing, staying abreast of current trends across digital, ecommerce and retail.
  • Work closely with brand, technology and merchandising team members.
  • Reports to Chief Marketing Officer
  • 4 day office week, Fridays are work from home
  • Full benefits package offered.

Qualifications:

  • Bachelor’s degree with a major in Marketing, Business Management, Media Management or closely related field required.
  • Minimum 5 years experience managing digital marketing budgets and vendors, preferably 2-3 years in B2C ecommerce.
  • Deep knowledge and expertise in key digital and performance marketing vehicles, tools and technology solutions.
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels through A/B and multivariate experiments
  • Strong analytical background, with direct experience and proficiency with analytic and BI-related tools

Ability to work quickly and accurately in a dynamic start-up environment, to manage multiple projects at once and change priorities as needed

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