100% fashion Staff with care

Digital Marketing Director

New York, NY 10001

Posted: 07/12/2019 Job Category: Digital Marketing Job Number: 112562

Title: Digital Marketing Director

Company: Innovative Direct to Consumer Accessories Company

Location: New York City

Responsibilities:

  • Drive overall marketing strategies for the website, email marketing program, and social media channels
  • Develop strategies that support brand objectives, highlight product launches, and increase overall brand awareness
  • Plan and execute campaigns across e-commerce, email, and social media channels that drive sales and increase customer engagement
  • Work cross functionally with various teams to ensure brand messaging is cohesive across all channels and platforms
  • Oversee day-to-day execution of all site updates and running campaigns
  • Analyze campaign results and provide recommendations and optimizations for future initiatives
  • Ensure campaigns are meeting or exceeding goals and KPIs (qualified site traffic, sales, etc.)

Requirements:

  • Bachelor’s Degree
  • 5+ years of relevant experience in digital marketing, ecommerce, or social media
  • Complete understanding of ecommerce metrics, data analysis, and reporting tools
  • Experience working with direct to consumer brands, preferably in accessories or relevant industry
  • Ability to excel in a fast-paced environment

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