100% fashion Staff with care

Digital Marketing Director

New York, NY 10012

Posted: 06/11/2019 Job Category: Digital Marketing Job Number: 111381

Title: Digital Marketing Director

Company: Innovative Accessories Brand

Location: NYC

Responsibilities:

  • Spearhead strategy and execution of new customer acquisition across all marketing channels inclusive of Facebook, Instagram, SEO, SEM, Display, Social, Video, etc.
  • Work cross functionally with Analytics & Retention Marketing teams to project business growth and ensure cohesive strategy across all marketing investments
  • Utilize data to make informed decisions for future campaigns
  • Produce dashboards to highlight insights and findings to ultimately grow business to the next level
  • A/B test to ensure campaigns are set up for success

Requirements:

  • 5+ years’ leadership experience in acquisition marketing
  • Extensive customer acquisition experience in a fast growing e-commerce / digitally native brand
  • Highly analytical and desire to test and learn
  • Experience with SQL and in-depth understanding of how to mine data-sets
  • Ability to think big picture and outside the box

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