100% fashion Staff with care

Digital Education Manager

New York, NY

Posted: 07/12/2019 Job Category: Digital Marketing, Learning and Development, Social Media Job Number: 112540

     
Title: Digital Education Manager

Location: New York, NY


RESPONSIBILITIES

 

Provide a comprehensive digital content strategy that reflects the brand’s launches and programs, education initiatives and any other requested content
Execute and produce digital education content and maintain a production calendar
Manage all aspects of the Stylist Micro Influencer Program, including product send outs, contests and monthly communications
Develop and update/monitor all digital educational materials including, but not limited to, step-by-steps, how-to videos and technical tutorials, while ensuring a consistent and appropriate organizational image
Logistics for all Education video and photo shoots including, timelines, models and budget
Work directly with the Education Development Manager to coordinate all digital and social needs for education development, field education, marketing and sales
Coordinate with Digital Team to plan education content regularly scheduled on social media channels including live webinars, Facebook, Facebook Live and Instagram
Manage trade digital advertising assets and programs
Manage the website, upload and plan content, and lead its overall strategy
Work with website vendor on all site maintenance and functionality updates
Act as a liaison between website vendor and brand
Lead the development, implementation and maintenance of an online education platform
Track and organize Education Department budget and expenses for digital projects 
Research and share digital ideas and industry/functional best practices to advance the strategic direction of  Education 

REQUIREMENTS: 
 

Bachelor’s or Associate’s degree 
Minimum three years’ experience in the beauty industry
Experience with digital and/or social media strategy 
Experience working with WordPress
Basic knowledge of Photoshop and Illustrator
Strong Project Management skills
Strong working knowledge of Microsoft applications including Word, PowerPoint, Excel and Access 
Experience in developing curriculum and educational formats 
Strong interpersonal skills 
Strong written and verbal communication skills 
Professional attitude and timeliness 
Ability to perform job function efficiently and reliably as an individual and as part of a team 
Impeccable organizational and project management skills 
Creative writing skills 
Current Cosmetology license a plus but not required

 

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