100% fashion Staff with care

Digital Director

New York, NY 10017

Posted: 06/07/2019 Job Category: Public Relations Job Number: 111237

Title: Digital Director

Company: Full-service PR Firm

Location: NYC

Responsibilities:

  • Act as social media and influencer relations expert within the agency
  • Work cross functionally with both digital and PR teams to develop and execute social media strategies and influencer partnerships
  • Develop creative content opportunities
  • Oversee all social content including imagery and copy
  • Oversee production of performance reports on a weekly, monthly and yearly basis utilizing select social media and influencer campaign platforms
  • Identify opportunities around strategy for future campaigns and initiatives
  • Participate in new business proposals and presentations for perspective clients
  • Manage a team of junior staff
  • Serve as main point of contact for clients for social media campaigns, influencer engagement and all paid media initiatives
  • Spearhead execution of influencer events and activations

Requirements:

  • Bachelor’s degree in Communications, Marketing or related field
  • 6+ years of digital experience – agency or in-house
  • Extensive experience strategizing and executing paid social media campaigns across key social media platforms
  • Experience with social media management, social listening and influencer marketing tools
  • Relationships with social media influencers
  • Management experience
  • Proficient in Microsoft Word, Excel & PowerPoint
  • Passion for the culture, arts, fashion and lifestyle space

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