100% fashion Staff with care

Digital Customer Retention Marketing Manager

Los Angeles, CA 90066

Posted: 08/19/2020 Job Category: Digital Marketing Job Number: 147212

Job Description

Job Title: Digital Customer Retention Marketing Manager

Company Description: Popular Lifestyle Fashion Brand

Location: Los Angeles, CA

Responsibilities Include:
Create and develop strategies and implementation plans for lifecycle campaigns
Execute Email,  SMS, and loyalty campaigns from start to finish
Monitor ongoing maintenance of customer lifecycle series and analyze all campaigns
Design comprehensive, measurable A/B testing methods
Communicate key learnings, actionable insights, and recommend new opportunities
Work closely with cross-functional teams 
 

Requirements:
3-6 years of success in email marketing, CRM and digital marketing with a fashion, beauty or CPG space
In depth knowledge of developing automated and lifecycle programs
Experience using Kalviyo
Understanding of email fundamentals: HTML, segmentation, CAN-SPAM, etc.
Strong analytical skills with knowledge of Google Analytics

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