Digital Content & Social Media Lead
tbd new york, NY 10018
Title: Digital Content & Social Media Lead
Company: Global Fashion brand, new into the US!
Devise & execute a strategy to grow overall audience & engagement on Instagram & Snapchat profiles.
You will be expected to lead digital creative campaigns, to ensure we are developing the most engaging & cutting edge content for our platforms.
You will be responsible for monitoring, managing & moderating the communities on the social platforms & providing vision and direction to the broader marketing & ecommerce teams.
You will be required to create & curate rich content by working to the overall site content calendar, researching key trends, and strong visuals to inspire interaction from our followers and interest on brand and site.
You will be expected to lead creative campaigns & work closely with the marketing & ecommerce teams.
You will research new developments within the online social field, come up with ideas based around those developments and communicate this research weekly to the broader marketing team
Providing vision and direction to a growing team
4-5+ years of professional experience in a social media environment, ideally within a leading media, agency or fashion brand
Deep understanding of fashion landscape
A true social media enthusiast with a deep understanding of Instagram.
A proven track record of growing and engaging communities in social media
A creative eye for copy, video and design
Experience of successfully managing a social budget and using paid products to enhance organic growth
Proven track record of creating engaging visual content
Proven track record of strong writing style
Ability to work in a fast paced environment, handling multiple projects in an organized but flexible manner & prioritizing when necessary
Passion for creative brainstorming and conceptualizing
Left brain/right brain; self-starter