100% fashion Staff with care

Digital Analytics Manager

Dallas, TX 75001

Posted: 02/12/2019 Job Category: Analytics , CRM, Digital Marketing, E-commerce Job Number: 106617

Title: Digital Analytics Manager

Location: Dallas, TX

Company Description: Rapidly Growing Ecommerce Company

Responsibilities:

  • Use data to inform the full cycle of digital development: identify key opportunities for site enhancements, establish KPIs for measuring the success, and report results to broader team
  • Transform complex data sets from multiple platforms into actionable insights
  • Perform quality assurance for any new site features or functionality
  • Own digital analytics roadmap and toolset; implement on-site tag management strategy
  • Utilize BI tools to build custom dashboards, delivering at-a-glance access to KPIs for individual teams and across the broader organization
  • Apply cross-platform data to build and refine user mapping and segmentation for marketing and e-commerce applications
  • Work with Marketing to identify core business-driving segments and emerging opportunities to drive repeat purchases and develop a larger CRM strategy
  • Monitor KPIs on a weekly/monthly basis; quickly identify and explain deviations from trend
  • Roll up your sleeves and help fill in gaps when needed (after all, we are a startup)

Requirements:

  • BA/BS degree; preferably in consumer insights, data science, statistics, strategy/analytics
  • 5+ years’ experience managing datasets and analytics strategies at a B2C brand with strong digital presence, or a digital advertising, CRO or analytics agency; bonus points for omni-channel experience
  • Extensive experience with Google Analytics, Google Tag Manager, and visualization software (Google Data Studio, Tableau, etc)
  • Strong proficiency in Excel is a must; knowledge of SQL or Python (or R) is a plus
  • Experience with CRM & customer lifecycle analytics (churn, CLTV)
  • Understanding of the fundamentals of statistics and probability
  • Familiarity with e-commerce platforms, e.g. Shopify, Magento, Demandware
  • Basic knowledge of digital marketing & advertising (SEM, SEO, Google and Facebook ads)
  • An absolute love of data, analytics, and uncovering the “why”
  • A balance of detail orientation and ability to distill granular data into high-level takeaways
  • Customer-first mindset & an understanding of the digital role in alleviating pain points

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