100% fashion Staff with care

Customer and Digital Analytics Manager

New York, NY 10010

Posted: 03/26/2019 Job Category: Analytics Job Number: 108464

Title: Customer & Digital Analytics Manager

Company: Health and Wellness Consumer Goods Start-Up

Location: New York, NY

Pay: DOE


JBCconnect is searching for a Customer & Digital Analytics Manager, for a Health and Wellness Consumer Goods Company, in NYC!!


  • Manage and mine customer database for insights to drive better business decisions and optimize marketing ROIs
  • Maintain customer database in partnership with IT/Platforms Director ensuring database growth (new customer info capture online and DTC channels), completeness and accuracy
  • Use advanced analysis to uncover insights from data sets (i.e., customer database, web and channel analytics), data storytelling, and implementing new data-driven strategies
  • Analyze customer data to drive in-depth understanding of demographic, purchase, and behavioral trends and profiles to inform key business and marketing decisions
  • Build customer cohorts based on key purchase behavior, relevant product affinity, and other relevant groupings to inform targeting programs
  • Collaborate with Digital Marketing team to 
    • Develop segments/cohorts and audiences to effectively target relevant groups for prospecting and maximize RFM (recency, frequency, monetary spend) 
    • Develop and execute customer retention strategies to enhance customer growth and loyalty
    • Develop reactivation programs to further grow customer base
  • Manage website tagging and tracking to inform ecommerce performance and strategies
  • Develop relevant business and marketing intelligence reporting for ecommerce properties


  • Can handle and manipulate large amounts of data and draw insights (the “so what’s”) to create strategies, programs, and recommendations
  • Strong understanding of customer databases (growth, maintenance)
  • Solid experience in Google Analytics platform and Salesforce 
  • Experience in visualization tools, e.g., Tableau
  • Advanced analytics skills with proficiency in SQL, excel and at least one of the following: R, and/or Python (not required but preferred!)
  • Experience working in ecommerce/digital businesses and subscription-based business is highly desired
  • Collaborative Comfortable and can thrive in a fast-paced environment
  • Is a self-starter and can manage own work streams


  • Bachelor Degree in Analytics, Data Science, Technology, Engineering, Economics or something similar; MBA Preferred

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