100% fashion Staff with care

Consumer & Lifestyle Public Relations Account Director

new york, NY 10012

Posted: 07/24/2019 Job Category: Public Relations Job Number: 113192

Company: PR Agency

Location: New York, NY 

Title: Account Director

Responsibilities: 

  • Secure strategic press coverage – including feature stores, news announcements, brand/designer profiles and product placements in top national, regional and online media outlets
  • Develop relevant brand assets used to secure coverage, including pitches and press releases
  • Maintain strong relationships and actively network with key fashion and market editors, relevant fashion stylists and bloggers
  • Create innovative seasonal strategies for large national and global brands, as well as niche designers
  • Conceptualize and assist in execution of special events and activations
  • Manage day-to-day client interaction, serving as primary point of contact on accounts

Requirements:

  • Minimum 5-years Lifestyle PR experience
  • Superior knowledge of consumer media practices, as well a phenomenal track record of garnering top-tier coverage in print and digital media
  • Experience with event planning with big brand/big budget a plus
  • Experience with supervision/mentoring junior staff
  • Strong writing, communication and presentation skills to effectively articulate ideas to clients, agency principals and colleagues
  • Bachelors degree, preferably in Communications, Journalism, Public Relations, English, Marketing or a related field
  • Proficient in Powerpoint, Photoshop, Excel, Word and Cision
  • Ability to thrive in a fast paced, deadline oriented and PR enthusiast 

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