100% fashion Staff with care

CRM & Retention Marketing Manager

New York, NY 10018

Posted: 09/18/2018 Job Category: CRM, Digital Marketing Job Number: 101032

Title of Job: CRM and Retention Marketing Manager

Location: NYC

Company Description: Iconic Apparel Brand


  • Develop and manage the execution of CRM strategies based on customer life cycle, brand pillars, and campaign launches 
  • Develop and implement programs for customer on-boarding, life-cycle management, and lapsed initiatives
  • Manage customer journey map to orchestrate planned CRM-driven activities
  • Collaborate with the team to guide email strategy, segmentation and testing to improve CRM metrics & sales targets
  • Track customer behavior and lifecycle with the brand; 
  • Develop strategies to tap into highly engaged customers to further drive retention, increased purchase frequency, cross category purchases, and ROI
  • Be accountable for delivering against business goals and objectives including sales, orders, AOV, and traffic/sessions


  • Bachelor’s degree in Marketing or related field.
  • 4+ years of online marketing and CRM experience
  • Experience using analytics tools and excel with the ability to tweak marketing strategies based on findings.
  • High level understanding of online marketing reporting and analytics  
  • Passion for the consumer, ensuring a best in class user experience.
  • Effective analytical/problem solving and research skills.


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