100% fashion Staff with care

CONFIDENTIAL Vice President, Digital

New York, NY 10017

Posted: 09/11/2019 Job Category: Public Relations Job Number: 116360

Title: Vice President, Digital

Location: New York, NY


RESPONSIBILITIES
- Serve as a key contact for clients, providing strategic guidance, demonstrating digital
expertise, innovation and knowledge of client business for multiple high-profile accounts
- Work closely with PR teams to develop, execute, optimize, and measure PR and digital marketing plans and tactics across owned, earned and paid channels
- Develop Influencer Relations programs 
- Design and guide influencer engagements, prioritize needs for the team, develop the
technology recommendations to identify and manage influencer networks, establishing
budget, timeline, and quality standards
- Successfully manage and execute high-impact paid media programs, recommendations and tactics on social media platforms
- Reporting
- Oversee digital content strategies and community management for client accounts
- Serve as editor of content calendars and blogs, ensuring quality standards for visual
content across unique clients; bring forward a network of best-in-class external content
resources as needed
- Identify and build new service offerings for the agency’s digital & social media practice
- Manage the digital budgets and teams phases of digital account programs

Requirements
-8-10 years of experience
- At least 7 years of experience managing communities, developing innovative strategies and programs to increase positive engagement 
- At least 3 years of experience managing paid media programs
- Knowledge in SEO/SEM optimization techniques and campaign monitoring a plus
- Editorial eye for content and writing; Copywriting experience is a must with the ability to edit and manage multiple editorial calendars switching voices with ease
- Experience with consumer technology a plus
 

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