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Brand Business Manager

New York, NY

Posted: 06/21/2018 Job Category: Brand Manager, Marketing Job Number: 97396

TITLE: Brand Business Manager
COMPANY: Global Accessories Company
LOCATION: NYC

GENERAL FUNCTION

The Brand Business Manager is responsible for developing and implementing effective business and marketing plans to enhance the Brand/s and drive growth in the market, in close collaboration with key business stakeholders.  Act as the Local Market leader in maximizing & executing the Global brand’s strategic choices, marketplace positioning, communication plans across all channels (including Department Stores, Ecommerce, National & Regional Accounts, and Independent wholesale customers) and accounts within the Market.

MAJOR DUTIES AND RESPONSIBILITIES

•    Brand Sales Forecasting & Monitoring
•    Responsible for setting, monitoring and reviewing Annual brand targets
•    Lead Monthly forecast review by brand & Identify gaps & opportunities
•    Effectively develop plans to ensure that top line sales goals and bottom line profit goals are met
•    Investigate Brand & Competitive trends / results and identify Commercial opportunities, sustainable strategies & actionable plans to improve sales & grow Market Share
•    Partner with cross functional teams (Both Local & Global Partners) to ensure effective business delivery for the brands
•    Partner with Local Sales team to develop distribution strategies by Channel of Trade in line with Global Brand Strategies.
•    Identify opportunities to grow door productivity & partner with Sales to develop & customize global tools to help with Customer sell in
•    Segment distribution to develop customized Commercial programs that maximize Return on Investment & Brand Visibility
•    Partner with Corporate Brand Teams to provide required business reporting (Sales, distribution, Visibility projects, etc.)
•    Partner with Local License contacts on Top Cross-Category Customer Executions
•    Maximize Global Brand / Corporate Strategies & Initiatives in the local market by customizing strategies for various Wholesale Channels of Trade / Accounts to drive overall success of the brand:
•    Develop & Execute holistic Sell Out Initiatives that drive visibility, assortment, training & merchandising programs at Top Customers
•    Develop & Lead Training for Local Sales teams that share Marketing Initiatives & New Product Releases that inspire them to champion the brand & improve Sales performance.
•    Brand Activities Management that focus on achievement of short and long-term business objectives, while ensuring that all Brand activities are true to the brand strategy
•    Responsible for creating and maintaining Holistic Brand Marketing Calendar & Marketing Budget for the Local market, including: Trade Marketing by Channel/Account, Global Media Plans, Training, Promotional/Commercial Plans
•    Point-person for implementing and executing Commercial / marketing initiatives for the Brand/s
•    Drive Trade Marketing strategy by COT and brand visibility in the market
•    Management of Marketing budget and split by COT/accounts
•    Collect trade spend activities
•    Monitoring of sell in/sell out activities in coordination with Sales and Trade Marketing teams
•    Monitor collection performance by COT and provide feedback to Corporate Line Planners
•    Partner with Product Manager on assortment management

BASIC QUALIFICATIONS

•    Bachelor’s degree required
•    5-7 years of experience
•    Strong analytical and computer skills: Excel, Word, PowerPoint
•    Excellent verbal and written communication skills
•    Strong Interpersonal and influencing skills
 

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