100% fashion Staff with care

Associate Director of Paid Social & Influencer Marketing

New York, New York 10010

Post Date: 02/23/2018 Job ID: 92572 Job Category: PIPELINE JOB

Title: Associate Director of Paid Social & Influencer Marketing

Job Description: There are 4 overall responsibilities for this position, including:

  1. Paid Social Media Strategy & Execution
  • Develop overall paid strategy offering for the agency including understanding agency and our clients business goals
  • Work with clients to provide strong recommendations for individual paid media campaigns
  • Execute and recommend adjustments to paid executions as needed
  • Measure and evaluate paid campaigns by deconstructing what worked and what didn’t in client friendly terms
  1. Influencer Marketing
  • Identify potential influencers for a campaign based on client brief including research, leveraging tools and network
  • Present recommended influencers by compiling relevant information based on clients’ needs
  • Support by creating client-ready “sell-in” materials using Microsoft programs
  1. Campaign Management
  • Develop and maintain content cadence schedules and asset review process
  • Leverage best practices of social channels and timely FTC compliance
  • Consistently communicate trends, shifts, opportunities, and statuses with management and clients
  • Managing the production process for sponsored influencer content from briefing, implementation and recapping
  1. General/Admin
  • Attend regularly scheduled client conference calls
  • Assist in the overall growth of the agency, including new business & networking
  • Attend in-person client meetings, and new business pitches; participate in presentations to clients and prospective clients

Requirements & skills:

  • 3+ years of digital and paid media experience. Influencer marketing experience is a huge PLUS
  • Bachelors degree preferred if degree is in a relevant course of study; e.g. marketing, integrated marketing communications (marketing, PR, advertising)
  • Passion for and strong knowledge of digital/social media space as well as pop-culture/entertainment, music, fashion and beauty celebrities, athletes, musicians, etc.
  • Creative, flexible and self-motivated
  • Experience interacting with brands, social influencer representation agencies, social influencer directly
  • Strong written and verbal skills

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