100% fashion Staff with care

Associate Director Brand Communications

New York, NY 10018

Posted: 02/14/2020 Job Category: Public Relations Job Number: 121886

Job Description

Title: Associate Director Brand Communications

Company: Creatively-driven media relations, influencer & experiential agency

Location: New York, New York

Responsibilities:

  • Act as senior day-to-day contact for a select portfolio of Sustainable Retail clients to develop long-term strategy, brand purpose architecture, creative pitch angles, thoughtful out-of-the-box ideas that bring their positioning to life, identify unique ways to breakthrough their competitor set, and how messaging will be engineered for media pull-through
  • Lead/mentor/dvelop a high performing team 
  • Contribute original campaign concepts and orchestrate productive brainstorms
  • Secure in-depth client coverage in top-tier media while balancing management of the above
  • Set clients KPIs. Then, develop and deliver both long-term and monthly PR strategies that deliver on those goals.
  • Spot trends in team results and proactively suggest methods of improvements for your hub

Requirements:

  • 5-7 years of directly relevant agency-side experience
  • Experience working with fast-growing, direct-to-consumer retail brands
  • Experience creating narrative-driving strategy for brands that continuously yields feature-length coverage
  • Team management experience

 

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