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Associate Director, Paid Media

New York, New York 10018

Post Date: 03/16/2018 Job ID: 93558 Job Category: Digital Marketing

Job Title: Associate Director, Paid Media

Company: Marketing agency

Location: New York, NY

 

Responsibilities:

-Develop paid strategy for clients

-Provide recommendations for individual paid media campaigns

-Manage daily execution and optimization of paid search campaigns including budget pacing, performance monitoring, keyword expansion, optimization, ad copy development and on-going testing

-Conduct on-going analyses in order to monitor campaign performance

-Drive overall education around the paid media marketplace to clients

 

Qualifications:

-Bachelor’s Degree

-3+ years of experience at digital agency

-Experience using social influencer identification and analytics tools

-Excellent client-facing skills


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