100% fashion Staff with care

Associate Director, Paid Social & Influencer Marketing

New York, NY 10010

Posted: 06/20/2018 Job Category: Digital Marketing, Influencer/Partnerships, Marketing, Performance Marketing Job Number: 97287

Company: Global Entertainment Marketing Agency focused on the consumer fashion, beauty, spirits, lifestyle space

Location: New York, New York

Title: Associate Director, Influencer Marketing and Paid Media

Job Description:

  • Paid Media Strategy and Execution
    • Develop overall paid strategy offering for the agency including understanding agency and our clients business goals and how we can best service in the marketplace
    • Serve as a key specialist within the agency informing macro strategy within the Influencer Marketing group
    • Design strategies for leveraging paid media on social networks including but not limited to Facebook, Instagram and Twitter to deliver against client objectives
    • Build and maintain client relationships
    • Develop action plans for achieving and measuring social media success, including setting key metrics and optimization strategies
    • Work with clients to provide strong recommendations for individual paid media campaigns
    • Execute and recommend adjustments to paid executions as needed for performance optimization
    • Proficient at analyzing best potential audience segments and evaluating data sets to determine whether strategy in place is the most effective
    • Measure and evaluate paid campaigns by deconstructing what worked and what didn’t in client friendly terms
    • Drive overall education around the paid media marketplace including analytics and targeting advances to the agency and clients
    • Create and deliver presentations to both clients and internal teams showcasing campaign strategy and performance
    • Develop points of view on new technologies, trends and opportunities in the social media marketplace

 

  • Paid Media Reporting and Analytics
    • Lead measurement planning for client programs and provide strategies and recommendations on conversion tracking, UTM tagging, pixel installation and audience development/retargeting
    • Provide campaign reporting and performance insights to help inform future media plans, content strategy and planning
    • Assist with SEO/SEM/SRM audits by evaluating account health, organic rankings, keyword research, website tags and competitor rankings

 

  • Campaign Management
    • Managing the production process for sponsored influencer content from briefing, implementation and recapping
    • Develop and maintain content cadence schedules and asset review process
    • Leverage best practices of social channels and timely FTC compliance
    • Develop comprehensive reporting to articulate campaign impact
    • Consistently communicate trends, shifts, opportunities, and statuses with your manager and clients

Job Requirements

  • Work Experience, skills and education
    • 3+ years of digital and paid media experience. Influencer marketing experience is a plus
    • Proficient and a thought leader in all areas of paid media, digital, social and analytics and ROI measurement
    • Proficient in programs like Facebook Ad Manager, Twitter Ads, etc.
    • Experience interacting with brands, social influencer representation agencies, social influencer directly
    • Experience managing and developing internal teams
    • Strong written and verbal skills
    • Experience using social influencer identification and analytics tools
    • Proficient in Microsoft Word, Excel, PowerPoint, Outlook
    • Bachelors degree; preferred if degree is in a relevant course of study; e.g. marketing, integrated marketing communications (marketing, PR, advertising)
    • Passion for and strong knowledge of digital/social media space as well as pop-culture/entertainment, sports, music, fashion and beauty celebrities, athletes, musicians
    • Creative, flexible and self-motivated
    • Ability to thrive in a dynamic, fast-paced environment with tight deadlines

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