100% fashion Staff with care

Assistant Digital Marketing Manager

New York, NY 10018

Posted: 05/09/2019 Job Category: Digital Marketing, Performance Marketing Job Number: 110208

Job Title: Assistant Digital Marketing Manager

Location: New York, NY

Company: Innovative and personalized skincare brand

Responsibilities:

  • Work closely with and support Digital Marketing Manager with daily execution of Digital and Social strategy including analytics, paid media, content development
  • Assist with ongoing management of digital marketing channels including search, social, affiliate, display, and SEO, which includes directly overseeing agency partners’ implementation of tactical plans and initiatives
  • Assist with newly launched e-commerce business/site by driving excitement and engagement of global branding
  • Assist with budget allocation to effectively support goals (revenue growth, new customer acquisition and retention) across entire marketing mix
  • Assist with planning seasonal messaging aligned with the marketing calendar and work closely with creative team to request assets with consumer-focus in mind
  • Perform weekly audits of all active campaigns to ensure accuracy and share key launches/wins/learnings with internal stakeholders
  • Own weekly, monthly, quarterly reporting of all digital marketing campaigns and provide recommendations for targeting and creative optimization
  • Identify opportunities that drive traffic and revenue through net new relationships as well as betas within existing channels—formulate proposals for how they can be implemented and own the integration
  • Own product feed management across search and social platforms

REQUIREMENTS

  • Bachelor’s Degree in Marketing or a related field
  • 2-3 years of professional experience in Digital Marketing
  • MUST have SOLID experience with Google analytics, Paid Social (YouTube, Instagram, Facebook, Snapchat, etc.), Display Media (programmatic), Affiliate Programs, SEO, SEM, eCRM, Emails (development, segment creation and scheduling), .com content creation, acquisition efforts including digital partnerships 
  • Solid knowledge of MS Office Suite especially Excel and PowerPoint
  • Must have excellent communication skills (verbal and written) and excellent interpersonal skills
  • Must be results driven and detail oriented while retaining big picture focus

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