100% fashion Staff with care

Analytics Manager

New York, NY 10018

Posted: 02/28/2019 Job Category: Analytics , Business Analyst/Strategy, Business Intelligence Job Number: 107367

Title: Analytics Manager

Company: Rapidly growing luxury start-up 

Location: New York, NY

The Analytics Manager will support data-driven decision-making for marketing, finance and product teams.

Responsibilities: 

  • Lead internal project to set up business intelligence tool (Looker or equivalent), partnering with technology team and CMO/CTO
  • Develop key business reports on a weekly and monthly cadence, including sales reporting, product sell through, marketing channel performance, conversion tracking, etc.
  • Support marketing team with spend allocation, customer segmentation & targeting, testing and channel attribution
  • Build multi-touch attribution model to better understand marketing channel performance and spend efficiency, as well as pinpoint new areas for growth
  • Setup key goals and KPIs to understand product funnels, conversions and customer journey, in order to deliver product Insights in collaboration with product/tech team
  • Develop and implement tools for understanding customer insights (buyers and sellers) to better inform our creative, channel allocation, merchandising, etc.

Requirements:

  • 5-7 years of business intelligence or data analytics experience
  • Rigorously analytical and data-driven, advanced quantitative skills and intellectually curious, using data to drive key business decisions
  • Deep understanding of acquisition and retention marketing, including multi-touch attribution, media mix modeling, cohort analysis, and customer lifetime value
  • Experience with SQL, a business intelligence tool like Looker or Tableau and Amazon Redshift or similar data warehouse
  • Proficient in third party analytics platforms and extensive work with attribution tools a plus
  • Startup minded, positive, hands-on attitude and nimble
  • Ability to multi-task in a fast-paced entrepreneurial environment

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