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Acquisition Marketing Associate

New York, NY 10018

Posted: 01/09/2019 Job Category: Digital Marketing, Marketing Job Number: 105050
 

Title of Job: Acquisition Associate 

Company Description: E-Commerce Startup

Location: New York, NY

Responsibilities:

• Weekly execution of paid social channel including targeting, bid management,
maintaining custom audiences and LAL audiences, test execution, managing ad creative development, producing ad copy, monitoring budget, and quality assurance
• Actively manage and support campaigns to drive performance while maintaining brand standards
• Manage weekly and monthly reporting, as well as ongoing analysis of the channel
• Work closely with Acquisition Marketing Manager to develop cross channel plans and strategies
• Work closely and collaboratively with internal creative, brand and retention teams to develop and execute integrated creative ideas, plans and strategies
• Leverage customer data and insights, campaign results, creative tests, etc. to optimize ROAS and revenue driven by paid social
• Monitor campaign KPIs regularly to understand effectiveness of strategies and identify opportunities for improvement
• Keep us current on paid social best practices regarding audience management, data capture, campaign analysis, new campaign and ad types, and advertising policies
• Build relationships with key marketing partners (e.g. Facebook, Instagram, etc.)

Requirements: 

• 2+ years of direct experience executing and managing paid social media ads in-house and/or at a digital agency (paid search, display and SEM experience is a plus)
• Ability to analyze large amounts of data into actionable insights in a timely fashion as well as communicating results in an organized and concise way
• Obsessed over the impact of your campaigns
• Must have experience in reporting and customer analytics platforms (e.g. Facebook Ads Manager, Facebook Analytics, Google Analytics, Sprout Social)
• Experience in mobile attribution and analytics platforms (e.g. AppsFlyer, Adjust, Firebase)
 

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