100% fashion Staff with care

Account Executive, Fashion

New York, New York 10001

Post Date: 01/03/2018 Job ID: 89760 Job Category: Public Relations

Title: Account Executive

Location: New York, NY

Company: Innovative, well known PR agency

PRIMARY RESPONSIBILITIES

  • Secure strategic press coverage – both features and product editorial in top national, regional and online media outlets
  • Maintain strong relationships with key fashion and market editors, relevant fashion stylists and bloggers
  • Create innovative communications seasonal strategies for large national and global brands as well as niche designers
  • Conceptualize and assist in execution of press events 
  • Manage event budgets
  • Cultivate relationships with influencers for product seeding/recruit brand ambassadors 
  • Accompany clients and editors on domestic and international press trips

REQUIREMENTS

  • Minimum 4-years experience with men’s & women’s editors
  • Superior knowledge of fashion/consumer media practices, as well a phenomenal track record in garnering top-tier coverage in print and digital media
  • Deep understanding of fashion trends and market
  • Experience in event planning with big brand/big budget a plus
  • Responsible for management and timely distribution of editorial reports, press clippings and budgetary tracking documents
  • Experience in supervision/mentoring junior staff is required
  • Must exhibit strong writing, communication and presentation skills to effectively articulate ideas to clients, agency principals and colleagues
  • Must have high level of interest and proficiency in new media landscape, and experience with outlets including blogs, communities and networks
  • Bachelors degree ideally in Communications, Journalism, Public Relations, English, Marketing or a related field
  • Must be proficient in Powerpoint, Photoshop, Excel, Word, Cision, Fashion GPS and social media networks
  • Must have ability to thrive in a fast paced, deadline oriented, high-energy environment with a consistent CAN-DO attitude

 


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