100% fashion Staff with care

Account Director, Beauty PR

New York, NY 10018

Posted: 01/07/2019 Job Category: Public Relations Job Number: 104932
 

Company: Well known, luxury PR agency

Title: Account Director, Beauty

Location: New York, New York

  • Work closely with clients to develop compelling PR programs that drive brand awareness and purchase behavior.
  • Maintain strong relationships with key beauty editors at major long and short-lead publications, websites, blogs, etc.
  • Develop pitch calendar and regularly pitch editors relevant story ideas that both align with their editorial focus and support client brand strategy.
  • Develop, write and edit PR materials
  • Manage the production and approvals of videos, photography, digital press kits, and other PR tools necessary to communicate brand image and product information.
  • Develop outreach strategy for television press, including media training and spokesperson management.
  • Manage budgets and ensure timely accounting and payment of all invoices.
  • Ensure sample ordering and replenishment is properly managed.
  • Manage PR activities for clients participating in NYFW including editor outreach, backstage interview, trend reports, etc.
  • Partner with events team and outside vendors to ensure seamless execution of brand vision and deliverables.
  • Ensure positive communication with clients and international offices
  • Participate in client meetings and calls
  • Engage in department and agency initiatives as needed
  • Possess good understanding of all internal communications strategies, tools and systems to ensure alignment with overall brand messaging.
  • Able to drive both internal and external communications when needed
  • Acquire knowledge and skills to work with Fashion GPS within all relevant areas (sample beauty trafficking, gifting, events, database)
  • Potential international travel (not guaranteed)

Qualifications

  • Must have an understanding of the cosmetic industry, fashion trends and pop culture
  • Bachelor’s degree (or equivalent) and minimum of 5 years related experience 
  • Social media savvy and actively engaged in multiple social media platforms (Facebook Twitter, Pinterest, Instagram, FourSquare, etc.)
  • Strong communications skills, excellent writer and editor, confident presenter; experience pitching television a plus
  • Having a visionary and opportunistic approach to new business development
  • Highly organizational with strong ability to multi-task, prioritize, meet multiple deadlines simultaneously, with a good dose of common sense and initiative
  • Proficiency in a foreign language a plus.
  • Prerequisites include strong managerial and organisational skills – together with the Vice President to oversee, manage, and develop all tasks and responsibilities of Coordinator, and Assistant
  • A responsive and understanding approach to client management
  • Creative and strategic thinker
  • Able to identify communication opportunities through a pro-active approach
  • Strong computer skills including Outlook, Excel, and PowerPoint, Fashion GPS

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